About Us



About Us 🐾


👋 Hi, I'm Aoife!

Founder of MADRA MUNCH — and a lifelong dog lover. I work with dogs every day through my dog walking, training and sitting business, and over the years my passion for dogs has grown into a real interest in their nutrition and wellbeing too.


🐶 Meet the Inspiration — Louie

Louie the French Bulldog

Louie 🐾

MADRA MUNCH was inspired by my own dog, Louie. He was the first dog who really made me stop and look at the ingredients in the treats I was giving him. I wanted to find treats made with simple, quality ingredients that I could feel good about giving my own dog.

That's where MADRA MUNCH began.


🏡 Made with Love in Ireland

What started with making treats for my own dogs has grown into my little Irish dog treat business. Everything is made with the same care and attention I'd give to something I was making for Louie — keeping things simple, using quality ingredients and avoiding unnecessary extras wherever possible.

🐾 MADRA MUNCH is a small, independent Irish business, and every pouch is made with a whole lot of love for dogs.

Because they deserve a little munch that's made with care. 🐾❤️